About this service
Google Ads is the fastest way to put your business in front of buyers who are actively searching. It's also the fastest way to waste budget if the campaigns aren't built and managed properly.
Signs your Google Ads are wasting money
- High CPC, low conversions — you're paying $1-3 per click but only 1 in 50 turns into a lead
- No conversion tracking set up — you have no idea which ads, keywords, or pages actually generate sales
- Broad match keywords triggering on irrelevant searches (e.g., your "hotel Bangkok" ad showing for "hotel jobs Bangkok")
- Quality Score under 5 on most keywords — Google charges you more per click as a penalty
- No negative keywords list — you're paying for clicks from people who will never buy
- Same ad copy for months — no A/B testing, no creative refresh, performance decays
- Landing pages mismatch the ad — high bounce rate, no clear next action
- You don't know your ROAS (Return on Ad Spend)
How bad ad management impacts your business
- Burning money — most poorly-managed accounts waste 30-50% of spend on the wrong queries
- Worse Quality Scores over time — Google's algorithm penalises low CTR / poor landing pages, increasing your costs
- Competitors outbid you cheaper — because their Quality Score is higher, they pay less per click for the same position
- No data to scale — without conversion tracking, you can't tell what's working and double down
- Cash drain instead of investment — ads should pay for themselves; many accounts burn cash for years
What we deliver
Google Ads sits inside our digital marketing programme and pairs naturally with SEO (defensive brand-term ads + organic ranking) and B2B digital marketing for longer sales cycles.
- Campaign architecture — proper ad groups, keyword themes, search-term mapping
- Conversion tracking — Google Tag Manager + Google Analytics 4 + GA4 conversion events
- Negative keyword lists — built per industry/location to cut waste from day one
- Landing page review — recommendations to lift Quality Score and conversion rate
- A/B testing — headlines, descriptions, extensions, landing pages tested continuously
- Monthly performance report — spend, conversions, CPA, ROAS against agreed KPIs
Most accounts we audit have 30-50% of spend going to queries that will never convert. Fixing this alone often pays for the engagement in month one.
Related services
This service is one piece of our full digital marketing services lineup. It works best alongside:
- our digital marketing programme — integrates Ads with email, social, and SEO
- the SEO programme — lowers your effective Ads cost by improving Quality Score
- B2B digital marketing — applies the Ads playbook to longer-cycle businesses
Not sure which combination fits? Get a free audit and we will recommend the smallest engagement that hits your goal.