About this service
Email is dead in B2C Thailand. Open rates sit at 12-18% versus 40%+ in the US. But for B2B, expat audiences, and abandoned-cart recovery, email still delivers $30-40 in revenue per dollar spent — if the deliverability and segmentation are right.
Signs your email marketing isn't working
- List barely growing — under 50 new subscribers per month with no clear lead magnet
- No welcome series — new subscribers get nothing for 30 days then a generic newsletter
- No segmentation — everyone gets the same email regardless of buying stage
- Open rates under 12% even in B2B (good benchmark: 25-35%)
- High unsubscribe + spam complaint rate — your deliverability is decaying
- No cart abandonment / re-engagement automation — leaving money on the table
- Sending from a free Gmail address — destroys deliverability
- No A/B testing — same subject line style for years