About this service
Backlinks are votes of trust from other websites to yours, and pair tightly with on-page SEO and internal linking. Google uses them — along with content and on-page signals — to decide which sites deserve to rank. After 25 years of search, this hasn't fundamentally changed.
Signs your backlink profile is hurting your rankings
- Domain Rating under 20 while competitors are at 40+
- No links from .gov, .edu, or major news sites — Google's most trusted source types
- Most of your links come from PBNs or "guest post networks" — Google detects these and ignores or penalises them
- No Thai-language backlinks — even though you're targeting Thai customers
- Manual penalty in Search Console — you applied to spammy SEO services in the past
- Backlinks from irrelevant niches — Russian gambling sites linking to your Bangkok hotel
- Anchor text over-optimisation — every link uses the exact same money keyword (a manual-penalty trigger)