About this service
Ecommerce SEO is SEO built for online stores — and it works differently from a normal site. A store has hundreds or thousands of pages, the same product can sit in many categories, and the pages that make money are category and product pages, not blog posts. Get it wrong and you waste crawl budget and bury your best sellers.
Why ecommerce SEO is its own discipline
Category pages are your money pages
"running shoes" ranks a category, not a single product. These need real content, not just a grid.
Product pages compete on long-tail
specific model and "buy X" searches, with high intent.
Duplicate and thin content is everywhere
variants, filters and faceted navigation create near-identical pages that dilute ranking.
Technical scale matters
crawl budget, pagination, Product schema and site speed decide whether Google even sees your catalogue.
What we do for stores
Category and product page optimisation
unique content, titles and structure that rank without looking spammy
Faceted navigation and duplicate control
so filters do not spawn thousands of junk pages
Product schema
rich results with price and availability
Site speed
slow stores lose both rankings and sales; we tune the build
Internal linking
pushing authority to your priority products
Backlinks
the off-page authority a store needs to outrank marketplaces
Platform-agnostic
WooCommerce, Shopify, or custom — the principles are the same. We compare the platforms in WordPress vs Shopify. For the build itself, see e-commerce development.
The Thai market
Thai shoppers move between search, social and marketplaces. Ecommerce SEO here works alongside the wider digital marketing mix — search captures the ready-to-buy demand the other channels create.
Where to start
Get a free audit of your store and we will show you which category and product pages to fix first.