About this service
Search is changing. More and more answers now appear inside AI-generated summaries — AI Overviews on Google, answer engines, and chat assistants — that pull from a handful of sources and often answer the question without a click. Optimising to be one of those cited sources is variously called GEO (generative engine optimization), AEO (answer engine optimization), or simply AI search optimization. The label matters less than the shift: being the source the AI quotes.
How this differs from classic SEO
Classic SEO aims to rank a link. AI search aims to be the cited answer. The fundamentals still apply — a crawlable site, real content, trust — but the emphasis changes:
Clear, extractable answers
content structured so a machine can lift a direct answer (clear questions, concise answers, structured data)
Topical authority
AI systems favour sources they already trust on a topic, which makes backlinks and depth more important, not less
Structured data and FAQs
explicit question-and-answer formatting helps machines understand and quote you
Entity clarity
being unambiguous about who you are and what you do