About this service
Search is changing. More and more answers now appear inside AI-generated summaries — AI Overviews on Google, answer engines, and chat assistants — that pull from a handful of sources and often answer the question without a click. Optimising to be one of those cited sources is variously called GEO (generative engine optimization), AEO (answer engine optimization), or simply AI search optimization. The label matters less than the shift: being the source the AI quotes.
How this differs from classic SEO
Classic SEO aims to rank a link. AI search aims to be the cited answer. The fundamentals still apply — a crawlable site, real content, trust — but the emphasis changes:
Clear, extractable answers
content structured so a machine can lift a direct answer (clear questions, concise answers, structured data)
Topical authority
AI systems favour sources they already trust on a topic, which makes backlinks and depth more important, not less
Structured data and FAQs
explicit question-and-answer formatting helps machines understand and quote you
Entity clarity
being unambiguous about who you are and what you do
What we do
- Audit how your site currently appears (or does not) in AI answers
- Restructure key pages into clear, extractable question-and-answer form
- Build the topical authority and backlinks that earn citations
- Add and tune structured data
- Keep the classic SEO foundation strong — AI search is built on top of it, not instead of it
Honest framing
Nobody can guarantee a citation in an AI answer — the systems are new and change fast, and anyone promising guaranteed AI rankings is overselling. What we can do is apply the practices that consistently make a site more quotable, and measure the change.
Where to start
Curious whether AI search is sending or skipping your site? Get a free audit and we will check how you show up — and what would make you more citable.