About this service
Google Ads is the fastest way to put your business in front of buyers who are actively searching. It's also the fastest way to waste budget if the campaigns aren't built and managed properly.
Signs your Google Ads are wasting money
- High CPC, low conversions — you're paying $1-3 per click but only 1 in 50 turns into a lead
- No conversion tracking set up — you have no idea which ads, keywords, or pages actually generate sales
- Broad match keywords triggering on irrelevant searches (e.g., your "hotel Bangkok" ad showing for "hotel jobs Bangkok")
- Quality Score under 5 on most keywords — Google charges you more per click as a penalty
- No negative keywords list — you're paying for clicks from people who will never buy
- Same ad copy for months — no A/B testing, no creative refresh, performance decays
- Landing pages mismatch the ad — high bounce rate, no clear next action
- You don't know your ROAS (Return on Ad Spend)