About this service
B2B in Thailand has a fundamentally different buying journey than B2C. Decisions take 3-6 months, involve 4-6 stakeholders, and depend on trust signals consumer marketing doesn't think about. Most Thai B2B marketing copies the B2C playbook and wonders why nothing closes.
Signs your B2B marketing is built for the wrong buyer
LinkedIn presence is dead
no thought leadership, no employee posts, no engagement
Sales team complains about no inbound leads
all pipeline is cold outreach
No content for the buying committee
different stakeholders have different concerns; your content addresses none of them
No ABM (Account-Based Marketing)
chasing 1000 leads instead of 50 named accounts
Marketing measured on MQLs
but sales never converts them
Long sales cycles ignored
no email nurture for the 90-day decision window
No case studies
B2B buyers need 3-5 case studies before they short-list you
Consumer-style social channels prioritised
TikTok / Instagram won't sell enterprise software