Tier 1 vs Tier 2 backlinks: what is the difference, and do you need both?
Tier 1 links point at your site. Tier 2 links point at your Tier 1 links. Here is why that layering exists, what each tier does, and when both are worth it.
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Rank on Google with technical SEO and manual backlinks.
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Paid media, messaging and lifecycle programs.
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Human-written copy, video flyers and on-brand graphics.
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Vertical playbooks for hotels, real estate, SMEs and B2B.
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Tier 1 links point at your site. Tier 2 links point at your Tier 1 links. Here is why that layering exists, what each tier does, and when both are worth it.
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