Keyword research is figuring out what your customers actually type into Google — before you write a single page. Skip it, and you risk pouring effort into content nobody searches for. Do it well, and every page you create has a job: ranking for a phrase people use.
Here is the process we follow for clients, stripped to the essentials.
1. Start with seed terms List the obvious words for what you sell — "seo", "wordpress developer", "ร้านอาหาร". These are your seeds; everything grows from them.
2. Expand with modifiers Real searches are longer. Stack modifiers onto your seeds: - Intent: best, cheap, affordable, near me - Geo: bangkok, phuket, thailand - Type: for small business, for ecommerce, for hotels
"seo" becomes "affordable seo services for small business bangkok" — lower volume, but far higher intent and far easier to rank for.
3. Understand intent Every keyword has an intent behind it: - Informational ("what is seo") — they want to learn - Commercial ("best seo agency") — they are comparing - Transactional ("seo services pricing") — they are ready to buy
Match the page to the intent. A buying keyword needs a service page; a learning keyword needs a blog post like this one.