Email marketing in Thailand: still works, if you do it right
Everyone says email is dead in Thailand because of LINE. The businesses quietly making it their cheapest sales channel disagree. Here is how they do it.
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Joint team posts from our six-person Pattaya operation — technical SEO, WordPress, paid media, and content.
25 posts published
Everyone says email is dead in Thailand because of LINE. The businesses quietly making it their cheapest sales channel disagree. Here is how they do it.
Most Thai online stores pour everything into marketplace ads and ignore organic search — the one channel a marketplace can never switch off. Here is how to fix that.
Your Google Business Profile is the highest-leverage free marketing asset most Thai businesses own — and the most neglected. Run this checklist this week.
If you serve customers from a physical place in Thailand, local SEO is usually your fastest win. Here is the whole playbook, map pack first.
Google Ads has two costs people confuse: the spend that goes to Google, and the fee that goes to whoever runs it. Here is how both work in Thailand.
Tier 1 links point at your site. Tier 2 links point at your Tier 1 links. Here is why that layering exists, what each tier does, and when both are worth it.
A backlink is just a link from another website to yours — but to Google it is a vote of confidence. Here is how they work, which kinds help, and which kinds get you penalised.
Free link building works — it just trades money for time and only gets you so far. Here is what works, what to avoid, and where free runs out.
For a business with a location, the Google map pack drives more calls and walk-ins than anything below it. Local SEO is the work of getting into it.
Skip keyword research and you risk writing content nobody searches for. Here is the five-step process we use for clients, in plain language.
One is a flexible publishing platform; the other is a dedicated store builder. Pick the wrong one and you fight your tools later. Here is the honest comparison.
On-page makes your page deserve to rank; off-page convinces Google that it does. Here is the difference, and why you need both.
The short version: Google Ads catches demand that already exists; Facebook Ads creates demand that did not. Choosing wrong wastes budget.
Dofollow links pass ranking value; nofollow links usually do not. So are nofollow links useless? No — and assuming so is a common mistake.
Most WordPress sites leave easy ranking gains on the table. Here is the checklist we run on every WordPress site we touch.
For any business with a location, a Google Business Profile is the single highest-value free thing you can set up. Here is how to do it properly.
An eight-hour cleanup walkthrough of a Pattaya restaurant site that woke up with 4,800 spam pages. What we found, what we removed, what we hardened, and how rankings came back.
Almost every Google Ads account we audit has 25-50% of spend going to queries that will never convert. Here's the checklist we run to find it — you can run it yourself in under an hour.
Most Core Web Vitals optimisation advice assumes US fibre + iPhone 15. Thai users are on 4G + mid-range Android. Here's how to fix CWV for the device class that's actually buying from you.
Most Thai WooCommerce stores accept only credit cards, then wonder why their checkout converts at 25%. Add the payment methods Thai customers actually use, and watch that number double.
Google's local ranking factors keep shifting. Here's what actually moves the needle in 2026, based on 40+ active Thai client engagements — and what's now wasted effort.
Seven mistakes we see on most Thai SMB websites. Each one is a direct ranking penalty. Each one is fixable in a few hours.
We sell ฿700 backlink packages and we also sell ฿24,500/month SEO retainers. Here's the honest math on which is right for which kind of site — and why most cheap backlink purchases waste money.
AI search is real and growing, but most advice about "AI SEO" is hype. Here's the honest assessment of what's working, what's not, and what Thai businesses should actually invest in.
Domain Rating is meaningless without context. Here's what's actually realistic by industry and city for Thai businesses — and which DR numbers are vanity metric territory.