Your Google Business Profile is the free asset that puts you in the map pack — the three businesses Google shows above everything else for a local search. Most Thai businesses claim it, fill in half the fields, and never touch it again. Run this checklist and you will already be ahead of most competitors.
The fundamentals
Primary category
the single most important field. Choose the most specific one that fits; it is the strongest lever on what you rank for
Secondary categories
add the genuine ones, not a wish-list
Complete hours
including holidays; wrong hours quietly kill trust and rankings
Phone and a Thai-readable address
exactly matching your website (NAP consistency matters)
Website link
point it at the most relevant local page, not just the homepage
The signals that move rankings
Photos
real ones, added regularly. Profiles with fresh photos get more clicks and calls
Posts
short updates weekly. They show Google the profile is active
Reviews
the strongest local signal. Ask every happy customer; reply to all of them, in Thai
Q&A
seed the real questions customers ask and answer them yourself before someone else does
The Thai-specific details
- Write your description and posts in Thai (or both languages) — your customers search in Thai
- Add LINE as a contact method where it fits; it is how Thais want to reach you
- Make sure your map pin is exactly right — rural and new-development addresses in Thailand are often misplaced
After the profile
A great profile is the foundation, but it works best alongside local pages and map-pack targeting. Get the profile right first, then build the pages.
Want this done and monitored monthly? See our Google Business Profile service or get a free audit.