Google Ads in Thailand: what a realistic budget looks like
Google Ads has two costs people confuse: the spend that goes to Google, and the fee that goes to whoever runs it. Here is how both work in Thailand.
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Google Ads has two costs people confuse: the spend that goes to Google, and the fee that goes to whoever runs it. Here is how both work in Thailand.
SEO earns your place for free over time; SEM buys it instantly. Both put you in front of searchers — they just work, and cost, very differently.
The short version: Google Ads catches demand that already exists; Facebook Ads creates demand that did not. Choosing wrong wastes budget.
Where SEO earns rankings over months, Google Ads buys a spot at the top the moment your campaign goes live. Here is how it works, in one read.
Almost every Google Ads account we audit has 25-50% of spend going to queries that will never convert. Here's the checklist we run to find it — you can run it yourself in under an hour.