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SEO and digital-marketing glossary — terms and definitions

By lynixseo@gmail.com Backlink Hut · Pattaya, Thailand · since 2021

A practical glossary of SEO and digital-marketing terms, written for clients who want to understand what we do without wading through agency jargon. Thailand-specific platform-and-market terms are included, since most general-audience glossaries miss them.

SEO terms

  • SERP, Search Engine Results Page; the page Google or Bing returns when you search.
  • Local pack. The three Google Maps listings shown in SERPs for local-intent queries.
  • Schema markup. Structured data telling search engines what content represents (a hotel, a product, a review).
  • YMYL, Your-Money-Your-Life; Google’s category for medical, financial, legal content requiring rigorous credibility.
  • E-E-A-T. Experience, Expertise, Authoritativeness, Trustworthiness; Google’s quality framework.

Backlink terms

  • Backlink, a hyperlink from one website to another; a primary Google ranking signal.
  • Citation — a mention of your business name, address, phone (NAP) on another website, with or without a link.
  • Anchor text — the visible clickable text of a backlink.
  • DoFollow vs NoFollow. Whether a link passes ranking signal (DoFollow) or doesn’t (NoFollow).
  • Domain Rating / Authority, third-party scores estimating a website’s link-equity strength.

Local SEO terms

  • GBP. Google Business Profile (formerly Google My Business); the listing that drives local-pack rankings.
  • NAP consistency. Name, Address, Phone matching across all citations and listings.
  • Review velocity. The rate at which a business accumulates reviews; a local-pack ranking signal.

Thailand-specific terms

  • Wongnai, Thailand’s dominant local-discovery platform for F&B and services; comparable to Yelp + TripAdvisor combined.
  • LINE OA — LINE Official Account; LINE is Thailand’s dominant messaging platform.
  • Yandex Maps, Russian-language Maps platform used by Russian-source-market visitors.
  • Dianping, Chinese local-discovery platform used by Chinese-source-market visitors.

Multilingual SEO terms

  • Hreflang. HTML tag telling search engines which language version of a page to show which country’s audience.
  • Source market. The country a tourist or buyer is travelling from.
  • Ghost mode, Backlink Hut’s internal standard for writing content that passes AI-detection and plagiarism gates while sounding human.

FAQ · SEO services.

For a real-world example, see our Bangkok clinic case study (+184% patient inquiries) — same playbook applied to a similar engagement.

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