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Litesh Dhir — Co-Founder & CEO, Website Planner

By lynixseo@gmail.com Backlink Hut · Pattaya, Thailand · since 2021

Litesh Dhir co-founded Backlink Hut in Pattaya, Thailand in 2021 alongside Kanoktip, who runs the company as Managing Director and majority owner. Litesh handles day-to-day strategy execution, client onboarding, and signs off every deliverable before it ships. Background in SEO, link-building strategy, and full-stack web development that runs to a decade and counting.

TL;DR: Co-Founder & CEO of Backlink Hut. Operational lead, runs day-to-day. Joined Kanoktip to start the agency in 2021 after 6 years on Indian small-business SEO accounts.

Background

Litesh started in SEO before the term meant much to most clients in Asia. Building backlink portfolios for ecommerce stores in India, Southeast Asia, and the Middle East through the late 2010s. He partnered with Kanoktip after recognising the gap she’d identified inside Pattaya’s SME world: local hotels, clinics, and retailers were getting sold cookie-cutter Bangkok-agency SEO that ignored the city’s real customer mix. Russian visitors were buying condos, German tourists were filling Phuket boutiques, Chinese travellers were returning, and almost nobody was producing native-speaker source-market content at scale. They co-founded Backlink Hut specifically to close that gap. Kanoktip as the Thai majority owner and Managing Director, Litesh as the operational and technical lead.

What Litesh leads

  • Discovery and proposal for every new client. Litesh personally takes the first 30-60 minute call and writes the audit / proposal that follows.
  • Strategic direction on multilingual SEO programmes, especially for the Russian, Indian, and Chinese source-market work where most agencies fail.
  • Final QA on every deliverable that exits the door. The Build Pledge and 348-item checklist are his.
  • Client relationship for the multi-property hospitality and real-estate accounts where the engagement runs $5,000-15,000+/month.
  • Plugin and platform decisions. Including this site’s backlinkhut-core plugin, which Litesh co-built with Sanjeev.

Speak with Litesh

If you’re considering an engagement above $2,000/month, you’ll be on the phone with Litesh directly during discovery. He doesn’t hand off serious accounts to junior account managers — there are no junior account managers at Backlink Hut. Smaller engagements get handled by the team, with Litesh signing off on strategy and final deliverables.

Connect

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Engagements Litesh has owned: Pattaya boutique hotel direct-booking +312%, Bangkok clinic multilingual patient inquiry +184%, Phuket real-estate foreign-buyer leads +112%. Read the 2026 Thailand SEO Playbook Litesh contributed to.

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