Google Ads in Bangkok — bilingual campaigns, transparent pricing
Bangkok Google Ads is Thailand’s most competitive paid-search market. CPCs in B2B verticals (legal, finance, healthcare, real estate) routinely exceed $10 per click. Campaigns that produce viable ROAS here require careful structure, bilingual segmentation, and conversion tracking that actually fires correctly. Most underperforming Bangkok campaigns we audit fail on one of those three.
Why Bangkok Google Ads is different
Three structural points unique to Bangkok. One: bilingual market means Thai-language and English-language campaigns must be segregated, bidding logic gets confused otherwise, and the language-specific landing-page Quality Scores diverge significantly. Two: Bangkok B2B CPCs are some of the highest in SEA. Legal-services keywords routinely $8-15+, real estate $3-8, healthcare $5-12. Campaigns must focus on commercial-intent long-tail rather than head-term volume. Three: conversion tracking on Bangkok websites is broken in 30-50% of audits we run, fires on form-load instead of form-submit, not connected to Booking.com / Calendly thank-you pages, etc. The optimisation algorithm trains on wrong signals.
Campaign types we run for Bangkok clients
- Search — Brand defends competitor bids on your name, cheap clicks, high conversion
- Search, Non-brand commercial tightly themed ad groups, separated Thai vs English campaigns
- Search. Competitor only when category economics justify
- Performance Max after Search produces reliable conversion data; scales across YouTube + Display + Shopping
- YouTube ads for brand-building in luxury and lifestyle categories where awareness drives commercial intent
- Remarketing Display + YouTube to past visitors and cart-abandoners
- Shopping (Google Merchant Center) for Bangkok e-commerce
Bilingual ad copy strategy
Thai ad copy written by native Thai writers, not translated from English. Direct translation reduces Quality Score because Thai commercial-intent phrasing is more polite and indirect than English equivalents. Headlines, descriptions, sitelinks, and callouts all need separate Thai-language versions. Sometimes we run separate Thai-language landing pages too, same product, different page tuned for Thai audience.
Pricing
- Flat fee — $600/month for spend up to $5K, $1,200/month for $5-25K, $2,500/month for $25K+
- Percentage of spend, 12% (minimum $500/month)
- Plus your ad spend direct to Google, never marked up
For a real-world example, see our Bangkok clinic case study (+184% patient inquiries) — same playbook applied to a similar engagement.
For a deeper dive into this approach, our guide on How to Rank on Google in Thailand walks through the underlying mechanics.
What’s next
- Bangkok clinic case study (+184% patient inquiries)
- How to Rank on Google in Thailand
- Google Ads management
FAQ
Do you handle Performance Max?
Yes — but with caution. Performance Max can scale efficiently but it can also cannibalize your branded search. We instrument with negative-keyword exclusions and audience signals before scale.
Do you guarantee ROAS?
No. ROAS is a function of your offer, landing page, AOV, and competitive landscape — none of which we control on day one. We commit to transparent process and weekly optimization.
Multilingual campaigns?
Russian, Mandarin, Indian-English, Thai, English — all native-speaker copy and landing pages. We don’t translate; we run separate campaigns per source market.
Can you handle Google Ads Editor and bulk uploads?
Yes — for accounts with 100+ ad groups we use Editor for bulk changes, with version control via export-before-edit.