Websites and marketing for yoga studios, retreats, and teacher trainings
Yoga studios in Thailand serve three distinct customer segments simultaneously. Drop-in tourist students, longer-term resident-and-expat members, and multi-week retreat-and-teacher-training participants. Each segment has different booking, billing, and content needs. We build a digital stack that handles all three through a unified dashboard rather than three disconnected systems.
What yoga studios actually need online
- Class schedule and drop-in booking — calendar-based class browsing, single-class and class-pack purchase, drop-in tourist customer flow
- Membership management, recurring billing for monthly-and-annual memberships, member-portal with class-history
- Retreat booking. Multi-week retreat bookings with accommodation, meal-plan, and payment-installment handling
- Teacher training booking — 200-hour, 300-hour, 500-hour Yoga Alliance certification program bookings with deposit-and-payment-plan handling
- Multilingual customer site. Thai + English baseline plus German / French / Scandinavian / Russian for European-source-market wellness tourism
- Staff dashboard. Class-by-class attendance, teacher rosters, retreat-and-training cohort management
- Accounts module. Daily revenue, teacher payroll, retreat-and-training revenue recognition, multi-currency reporting
- Wellness-aggregator integration. BookYogaRetreats, BookRetreats, MindBodyGreen presence for retreat-and-teacher-training segments
What we build for yoga studio operators
- Custom WordPress + WooCommerce with yoga-vertical extensions, or integration with MindBody / Yogi or Glofox where existing
- Class-schedule and drop-in flow — calendar-based browse, single-class and class-pack purchase
- Membership engine, recurring billing with Stripe / Omise, member-portal
- Retreat-and-training program builder, multi-week program bookings with installment-payment handling
- Custom staff dashboard, built for yoga-studio operations workflow
- Schema markup. ExerciseGym + Course + Reservation + DonateAction with multilingual fields
- Multilingual SEO + content — yoga-style educational content, teacher-bio content, retreat-and-training content, source-market source-language content
- Wellness-aggregator listing optimisation for retreat-and-training segments
Marketing bundle
End-to-end multilingual SEO, Google Ads, social media (Instagram especially with practice-and-retreat visual content), email marketing for member nurture, wellness-aggregator presence, influencer partnerships with yoga-and-wellness creators. Wellness-content production specifically tuned for the audience.
Pricing
- Multilingual yoga-studio platform. $5,000-20,000 build
- Marketing retainer (SEO + Ads + Social + Email). $1,500-5,000/month
Ecommerce dev overview · Get a quote.
For a real-world example, see our Chiang Mai co-working case study (+412% long-stay) — same playbook applied to a similar engagement.
For a deeper dive into this approach, our guide on How to Rank on Google in Thailand walks through the underlying mechanics.
What’s next
FAQ
Do you handle industry-specific schema?
Yes — Hotel, Restaurant, MedicalClinic, RealEstateListing, EducationalOrganization, TouristAttraction, etc. Each schema type is validated before publish.
Will you train our team or do you keep the playbook?
Both options. Most clients prefer fully-managed for the first 12 months, then we do a paid knowledge-transfer engagement (“build the playbook”) if they want to bring it in-house.
What’s the typical engagement size in this vertical?
Verticals with high transaction value (real estate, medical, B2B SaaS) start around $1,500-3,000/month. Higher-volume / lower-AOV verticals (cafés, retail, fitness studios) start around $600-1,200/month.
How long until I see ranking movement?
Vertical-page rankings often move within 60-90 days because long-tail intent is less contested. Brand-level rankings against incumbents take 6-9 months.