Skip to content

Websites and marketing for language schools — Thai, English, Mandarin programs

By Backlink Hut Backlink Hut · Pattaya, Thailand · since 2021

Language schools in Thailand — Thai-language schools serving foreign-residents, English-language schools serving Thai students, Mandarin-language schools serving Thai-domestic and Asian-source-market students — need a digital stack handling course-tier-aware booking (Beginner through Advanced), level-placement testing, multi-week course inventory, attendance tracking, and the visa-support documentation that ED Visa programs require.

What language schools actually need online

  • Course booking with level-tier awareness, Beginner (A1-A2), Intermediate (B1-B2), Advanced (C1-C2), private vs group classes
  • Online level-placement test — pre-enrolment placement quiz with automated scoring and class-tier recommendation
  • Multi-week course inventory. Semester-long, intensive-month, weekly drop-in courses with capacity caps
  • Attendance tracking — class-by-class attendance for ED Visa compliance, attendance-percentage reporting
  • ED Visa documentation — automated enrolment-and-attendance letter generation for student-visa compliance
  • Multilingual customer site. Thai + English baseline plus Mandarin / Russian / Japanese / Korean for source-market mix
  • Staff dashboard. Class-by-class rosters, teacher assignments, attendance percentages, ED Visa documentation queue
  • Accounts module. Tuition-fee tracking, teacher payroll, refund accounting, scholarship-and-discount handling
  • Student portal — class schedule, materials access, attendance percentage, payment history

What we build for language school operators

  • Custom WordPress + WooCommerce with course-vertical extensions and student-portal flow
  • Online level-placement test engine, automated scoring, class-tier recommendation
  • Multi-week course inventory, semester-aware capacity management
  • ED Visa documentation generator, automated enrolment-and-attendance letter generation
  • Custom staff dashboard. Built for language-school operations workflow
  • Schema markup. Course + EducationalOrganization + Reservation with multilingual fields
  • Multilingual SEO + content — language-learning content, ED Visa content, source-market source-language content
  • Google Ads + source-market platform integration for student-visa-driven traffic

Marketing bundle

End-to-end multilingual SEO, Google Ads, content writing, social media (TikTok especially for younger-student segments), email marketing for student nurture and re-enrolment, ED Visa-related content production. Source-market source-language content for foreign-student recruitment.

Pricing

  • Multilingual language-school platform — $6,000-22,000 build
  • Marketing retainer (SEO + Ads + Social + Email), $1,500-4,500/month

Ecommerce dev overview · Get a quote.

For a real-world example, see our Bangkok clinic case study (+184% patient inquiries) — same playbook applied to a similar engagement.

For a deeper dive into this approach, our guide on How to Rank on Google in Thailand walks through the underlying mechanics.

What’s next

FAQ

What about reviews — Google, TripAdvisor, Wongnai, Yandex, Dianping?

We monitor and respond on whichever platforms drive bookings in your vertical. Hotels: Google + TripAdvisor + Booking.com + Agoda. Restaurants: Google + Wongnai. Clinics: Google + Practo + healthtap. Real estate: Google + niche industry portals.

How long until I see ranking movement?

Vertical-page rankings often move within 60-90 days because long-tail intent is less contested. Brand-level rankings against incumbents take 6-9 months.

Do you handle industry-specific schema?

Yes — Hotel, Restaurant, MedicalClinic, RealEstateListing, EducationalOrganization, TouristAttraction, etc. Each schema type is validated before publish.

Will you train our team or do you keep the playbook?

Both options. Most clients prefer fully-managed for the first 12 months, then we do a paid knowledge-transfer engagement (“build the playbook”) if they want to bring it in-house.

Related