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Social Media Marketing in Thailand

Thailand has one of the most distinctive social media landscapes in the world. Facebook still dominates for older demographics. TikTok grew fastest among under-30s. Instagram is the visual default. And LINE — Thailand’s national messaging app — runs business communication for an enormous share of the country. Most international agencies skip LINE. We do not. Here is what social media marketing looks like across Thailand.

Thailand’s social media stack

  • Facebook — still the largest platform by Thai users. 50M+ active accounts. Older demographic skew, family-and-community oriented. Facebook page + Facebook Groups remain critical for local businesses.
  • Instagram — strong with under-35 urban Thai users and expats. Visual-first. Reels has overtaken feed posts for organic reach.
  • TikTok — fastest-growing platform; Thailand has one of SEA’s most engaged TikTok user bases. Heavy content consumption among under-25 Thai audiences.
  • LINE Official Account — Thailand’s WhatsApp equivalent and far more business-active. 95%+ of Thai smartphone users have LINE; businesses use LINE OA for customer service, broadcasts, loyalty programs, and ordering.
  • YouTube — major for tutorials, product reviews, and vlogs. Thai YouTube has a thriving creator economy.
  • X (Twitter) — smaller user base but disproportionately active among Thai under-30 and within fan communities (K-pop, gaming, anime).
  • Lemon8 — Bytedance’s Pinterest-style platform; growing in Thailand for lifestyle, food, beauty content.
  • LinkedIn — Bangkok corporate scene, B2B SaaS, and professional services.

What we run on each platform

  • Facebook — page management, organic posting cadence, Facebook Groups community work, paid ads with proper Pixel integration
  • Instagram — Reels-first content (video flyers), feed posts (carousels and image flyers), Stories cadence, real-account engagement
  • TikTok — short-form video, UGC-style content for authentic feel, trend riding (with brand-safety filters), creator collaborations
  • LINE OA — broadcast list setup, automated welcome flows, loyalty integration, post-purchase sequences. Often replaces email marketing for Thai SMB audiences.
  • YouTube — channel optimisation, Shorts strategy, long-form video for product-led brands
  • X / LinkedIn — for B2B and corporate clients; consistent posting cadence and audience-segmented content

Cities we cover

Full national coverage. Most social work is fully remote regardless of city. Cities where we have stronger in-person creator and influencer relationships: Bangkok, Pattaya, Chiang Mai, Phuket.

Industries we serve nationally

  • Restaurants & F&B brands — Instagram + TikTok + Wongnai + LINE OA for delivery
  • Hotels & resorts — Instagram-led visual brand building + TikTok for trend-driven reach
  • E-commerce & D2C — Facebook ads + LINE OA for retention + Instagram + Lemon8
  • Beauty, wellness, fashion — Instagram + TikTok + Lemon8
  • Real estate — Facebook Groups + Instagram + LINE OA for lead nurturing
  • Education & language schools — Facebook + Instagram + LINE OA for parent communication
  • B2B and corporate — LinkedIn + X + LINE OA

Pricing

  • Single-platform engagement campaign — from $200/month + ad spend
  • Two-platform full-service — $800-1,500/month
  • Multi-platform full-service (3-4 channels) — $1,500-3,500/month
  • LINE OA setup + automation — $300 setup + $200-500/month management
  • Full social presence (4-6 platforms, content + ads) — $3,500-8,000/month

Plus your own ad spend (passed through, never marked up). Detailed service breakdown.