Google Ads Service
Google Ads is the fastest channel to get traffic — and the fastest way to set money on fire if the campaign is not built right. Most underperformance comes from three or four obvious problems. Here is how we structure campaigns to avoid them, and how we charge so you always know what your fee is.
Why most Google Ads campaigns underperform
Three patterns account for most wasted Google Ads budget. One: over-relying on Performance Max with no Search campaign baseline, so you cannot tell which keywords are actually driving conversions. Two: sending paid traffic to a homepage instead of a campaign-specific landing page, which kills Quality Score and inflates cost-per-click. Three: conversion tracking that fires on form-load instead of form-submit, so the optimisation algorithm is training on the wrong signal.
Fixing those three is not glamorous. It is also where most of the ROAS lives.
How we structure campaigns
Default starting structure for most clients:
- Search — Brand — defends your name, cheap clicks, high conversion rate
- Search — Non-brand commercial — your highest-intent keywords (e.g. “buy X”, “X near me”), tightly themed ad groups
- Search — Competitor — only if it makes economic sense for your category
- Performance Max — once Search is producing reliable conversions, P-Max scales it across YouTube, Display, Shopping. Asset-fed by us.
- Remarketing — Display + YouTube to past visitors and cart-abandoners
YouTube ads, Discovery, and pure Display we add only when the data justifies them. Throwing budget at every Google product before the basics work is the most common waste.
Landing page + ad alignment (the missing piece)
Most agencies stop at the ad. The conversion happens on the landing page, and Google scores the ad-to-landing-page match in Quality Score. We build (or audit) campaign-specific landing pages alongside every campaign. Custom WordPress landing pages when you need them, or we work in your existing builder if you have one.
The result: higher Quality Score → lower CPC → more conversions per dollar. Common improvement we see when we add a proper landing page: 30–60% lower CPA in the first 30 days.
Reporting — every dollar tracked
You get: live Looker Studio dashboard (spend, conversions, ROAS by campaign), monthly PDF report with optimisations made and proposed, conversion tracking audit (so you trust the numbers), and a 20-minute strategy call. We share the Google Ads account access — never lock clients out of their own data.
Pricing — flat fee or % of spend
Two options, you pick:
- Flat fee — $600/month for spend up to $5K, $1,200/month for spend $5K–$25K, $2,500/month for spend $25K+. Predictable, no incentive on our side to push spend.
- % of spend — 12% of monthly ad spend (minimum $500). Familiar model, scales with your investment.
Plus your ad spend, which goes directly to Google. We never mark it up.
Google Ads FAQ
Is Google Ads worth it in 2026? For commercial-intent keywords with a viable cost-per-acquisition, yes. For brand awareness only, usually not — there are cheaper channels.
How much do Google Ads agencies charge? Flat fees range $300–5,000/month depending on scope. Percentage models are typically 10–20% of ad spend. Below $300 you are getting a hobbyist; above $5K should come with serious specialist depth.
What’s a good ROAS for Google Ads? Depends on margin. E-commerce often targets 3–5x ROAS; lead-gen targets a CPA under your customer LTV / 3. We model the target with you in the kickoff call.
Performance Max vs Search — which is better? Search first, P-Max second. P-Max needs conversion data to optimise; running it cold wastes money.