WordPress Design Service

Most WordPress sites we audit are running 30-50 plugins, a heavy page-builder theme, and somewhere between 0-2 of them are actually needed. We design WordPress sites the other way — minimal plugins, custom Gutenberg blocks, no page-builder dependency. The result loads in under a second and your team can still edit every page.

What we design

• Marketing sites — agency, SaaS, consulting, professional services. Multi-page with custom blocks for hero, services, case studies, pricing, testimonials, FAQ.
• E-commerce stores — WooCommerce-based or custom mini-cart depending on product catalogue size. Detailed e-commerce service here.
• Local business sites — service businesses, restaurants, clinics. Google Business Profile integration, online booking, local SEO ready.
• Content / blog sites — newsletter, magazine layouts, member content gates
• Membership / community — paid content gates, member directories, subscription handling
• Landing pages for paid ads — single-purpose conversion pages built fast and tested

Why no page builders

We do not use Elementor, Divi, WPBakery, or any page-builder plugin. The reasons:

• Performance — page builders typically add 200-500 KB of CSS and JavaScript per page, regardless of which features you use. Our custom themes ship 30-80 KB.
• SEO — page builders generate divs-within-divs HTML that hurts Core Web Vitals (CLS especially). Custom themes use semantic HTML.
• Lock-in — once you build a site in Elementor, switching costs are huge. Every page has to be rebuilt. Custom Gutenberg blocks port between themes naturally.
• Maintainability — page builder updates break things. Reduced surface area means fewer breakages.

What we use instead: native WordPress Gutenberg block editor with custom server-rendered blocks (built per project). Your editorial team gets a clean block library to choose from when editing pages. No “every block is a row of columns inside a row of columns” nesting.

Our design process

1. Discovery — 60-minute call: target audience, competitive sites, what works on your current site, what does not
2. Wireframes — low-fi sketches of every key page type, your approval before any visual design
3. Visual design — high-fi Figma mockups for homepage + 2-3 key page templates. Two rounds of revisions included.
4. Block library design — we design the 10-15 reusable Gutenberg blocks you will use to build out the rest of the site
5. Build + handoff — design files become a working WordPress theme. Your team gets a 30-minute training on how to edit using the block library.

Most projects take 4-8 weeks from discovery to launch.

Pricing

• Marketing site (8-12 pages, custom blocks) — $2,500-5,000
• Larger marketing site (20+ pages, multi-language) — $5,000-12,000
• E-commerce store (custom theme + WooCommerce setup) — $4,000-15,000 depending on catalogue size
• Single landing page (for paid ads) — $800-1,500 fast turnaround
• Theme refresh (existing site, new design, content preserved) — $1,500-4,000

All pricing fixed-quote, no surprise hours. Combine with custom plugin development if you need bespoke features.

WordPress design FAQ

How much does custom WordPress design cost? $2,500-12,000 for marketing sites; $4,000-15,000 for e-commerce. Project-based fixed quote.

Should I use Elementor or custom theme? Elementor is fine for hobby sites. For business sites where performance and editability matter, custom Gutenberg blocks outperform on every dimension.

Gutenberg vs page builder? Gutenberg is now mature enough to replace page builders for most use cases. It is faster, more SEO-friendly, and ships with WordPress core (no separate license).

Can I edit my custom WordPress theme? Yes — we design the block library specifically so your editorial team can build new pages and edit existing ones without touching code.