Local SEO Service
Local SEO is the discipline of getting your business found by customers who are physically nearby — or searching with local intent (“near me”, “in Pattaya”, “best in Bangkok”). It overlaps with regular SEO but the levers are different. Here are the ones that actually move the map pack.
What local SEO is (and isn’t)
Local SEO targets the Google Maps “local pack” (the three businesses with phone numbers and stars at the top of geographic search results) and local-intent organic results. It is run on different signals than regular SEO — proximity to the searcher, your Google Business Profile completeness, review quantity and velocity, and citation consistency across the web.
It is not just “regular SEO with a city in the title.” That helps a little. The map pack rankings care about Google Business Profile signals far more than your website’s H1.
The local SEO building blocks
- Google Business Profile — fully completed, weekly posts, regular photos, response to every review
- NAP consistency — your Name, Address, Phone identical across 50+ directories and your own website
- Local citations — listings on Google, Bing Places, Apple Business Connect, regional directories (Wongnai, ThaiYellowPages, BangkokPost Business for Thailand)
- Reviews — quantity, velocity, recency, and your responses
- Local content — city-specific pages, neighbourhood content, local case studies
- Local backlinks — from local newspapers, business associations, sponsorships, partner sites
- Schema markup — LocalBusiness with geo coordinates, opening hours, service areas
Each lever has a different cost-to-impact ratio. We sequence them based on your specific market.
Google Business Profile — your highest-leverage asset
For most local businesses, GBP optimisation moves the rankings needle faster than anything else. Categories, services, attributes, photo strategy, post cadence, review acquisition. Our dedicated GBP service covers the full optimisation cycle. If you only do one thing for local SEO, do this.
Local citations and NAP consistency
Pick the wrong format for your business name in one citation and Google may treat it as a different business. We audit your existing citations across the major aggregators (BrightLocal-style scan), fix mismatches, and build consistent listings on the citations that actually matter for your category and region — not the spam-quality 1,000-citation bundles you see for $99.
Local content + landing pages
If you serve multiple cities or neighbourhoods, each gets its own page — like our location pages for Pattaya, Bangkok, Chiang Mai, and Phuket. Each page mentions local landmarks, addresses local pain points, and links to your GBP. Generic “we serve all of Thailand” pages do not rank for “{service} in {specific city}” searches.
Local SEO FAQ
How long does local SEO take? Faster than regular SEO. Map-pack movement often shows in 30–60 days. Full local SEO compounds over 3–6 months.
What’s the difference between local SEO and regular SEO? Regular SEO targets organic search rankings nationally or globally. Local SEO targets map-pack and local-intent search in specific geographic areas, with GBP and citations as primary levers.
Do I need local SEO for an online business? Sometimes. If your customers ever search “{your service} near me” or “{your service} in {city}”, yes. We test for this in the audit.
How much does local SEO cost? Setup audit + GBP optimisation: $400–800 one-off. Ongoing local SEO: $300–800/month depending on how many cities and citations you need.