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Google Ads in Thailand

Thailand’s Google Ads market has one quirk most international agencies miss: it runs in two languages with very different competitive dynamics. Thai-language commercial keywords are often cheaper per click than English-language equivalents because fewer agencies optimise for them properly. Mixed-language campaigns can produce significantly lower CPAs when structured right. Here is what we do.

Why Thailand Google Ads is different

Three structural points. One: the bilingual market means careful campaign segmentation matters. Thai-language Search campaigns and English-language Search campaigns should be separate accounts (or at minimum separate campaigns) so bidding logic does not get confused. Two: Bangkok CPCs are some of the highest in SEA for B2B verticals (legal, finance, healthcare); secondary cities and tourism keywords run far cheaper. Three: Thai-language voice search is growing fast — long-tail conversational queries in Thai are an under-priced opportunity in 2026.

The agencies that consistently produce strong ROAS in Thailand are the ones that handle the bilingual segmentation properly. Most do not.

Campaign types we run

  • Search — Brand — defends your name, cheap clicks, high conversion
  • Search — Non-brand commercial — your highest-intent keywords, tightly themed ad groups, separate Thai vs English ad groups
  • Search — Competitor — only when economically justified for the category
  • Performance Max — once Search produces reliable conversions, P-Max scales across YouTube, Display, Shopping. Strong in tourism and e-commerce verticals.
  • Shopping (Google Merchant Center) — for e-commerce; Thai-language product feed setup and merchant centre verification
  • YouTube ads — for brand awareness and remarketing; Thai-creator collaborations effective in tourism and consumer brands
  • Remarketing — Display + YouTube to past visitors and cart abandoners

Bilingual ad copy

We write Thai ad copy with native Thai writers, not translated from English. The phrasing differences matter — Thai commercial intent is often more polite and indirect than English equivalents, and direct-translated copy reads as foreign and reduces Quality Score.

For e-commerce or hospitality clients with multi-source-country traffic, we extend to Russian, Mandarin, German, French copy where data justifies it. Source-language Search and YouTube ads typically have far less competition than English equivalents — strong opportunity for tourism-vertical clients.

Pricing

Two options:

  • Flat fee — $600/month for spend up to $5K, $1,200/month for $5K-$25K spend, $2,500/month for $25K+ spend. Predictable, no incentive to push budget unnecessarily.
  • Percentage of spend — 12% of monthly ad spend (minimum $500). Familiar model, scales with your investment.

Plus your ad spend, which goes directly to Google. We never mark it up. Detailed Google Ads service overview.

Google Ads Thailand FAQ

How much do Google Ads cost in Thailand? CPCs range $0.10-15+ depending on category. Most Thai SMB businesses run productive campaigns at $500-5,000/month total spend; mid-market $5K-25K; enterprise $25K+.

Is Google Ads worth it in Thailand? For commercial-intent keywords with viable CPA, yes. For pure brand awareness, usually not (cheaper channels exist).

Should ads be in Thai or English? Both, in separated campaigns. The right mix depends on your audience — we test and recommend during the kickoff call.