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Backlinks for Thailand Businesses

For a Thailand-based business, the right backlink mix combines local Thai publication placements with selective global authority links from your industry. Local placements reinforce both general SEO and the local-pack signal Google uses for Thailand-targeted searches. Here is the Thai publication landscape and how we work it.

Why Thai-publication backlinks matter

Two reasons. One: Google’s Thailand index treats backlinks from Thai publications as a strong local-relevance signal — they reinforce that you are a Thailand entity, which lifts rankings on Thailand-targeted searches even for non-local keywords. Two: Thai publications drive significant referral traffic in their own right; a featured placement on Bangkok Post or Thaiger can produce sustained traffic for years.

For Thai businesses competing in Thailand-specific markets, the combination of strong Thai backlinks plus selective global authority links typically outperforms either approach alone.

Thai publications we work with

  • Bangkok Post — flagship English-language daily, broad reach, strong on business and tourism
  • The Nation Thailand — established English-language publication with strong B2B reach
  • Thaiger — popular English-language news network covering all major Thai cities
  • Coconuts Bangkok — younger-skewing, lifestyle and culture focus, strong on SEA expat audience
  • Khaosod English — daily news, strong on Thai-political and societal coverage
  • Asia One Thailand — pan-Asia regional publication with Thailand desk
  • Pattaya Mail / The Pattaya News / Pattaya One — Pattaya-region specifically (see our Pattaya backlinks page)
  • Phuket News / Thaiger Phuket / Phuket-101 — Phuket-region authority publications
  • Citylife / Chiang Mai City News / Chiang Mai One — Chiang Mai-region
  • Hua Hin Today — Hua Hin region
  • Industry trade publications — Thailand Tatler (luxury), Hospitality Net Thailand (hotels), Thailand Property (real estate), Thailand Business News (B2B)
  • Wongnai (for restaurants) — not a backlink source per se but the dominant restaurant-discovery platform; visibility here matters as much as Google

Outreach to Thai publications is relationship-driven. We have ongoing relationships with editorial teams at most of the above, plus dozens of regional publications, and can place quality content within 14-30 days for clients in their relevance categories.

Global outreach for Thailand brands

For Thailand businesses with international audiences (hotels, real estate, medical tourism, B2B SaaS, export-oriented brands), we layer global authority links on top of the Thai placement strategy:

  • Tourism publications in source markets — Russian, Chinese, German, French, Indian travel publications for hotels with significant source-country demand
  • Industry-vertical authority sites — for medical tourism, B2B SaaS, e-commerce, etc.
  • Standard manual link building — niche edits and guest posts on relevant high-DR international sites
  • Regional SEA publications — Singapore Business Review, Vietnam News, regional B2B authority sites where appropriate

Pricing for Thailand backlinks

  • Thai publication placements (regional) — $80-200 per link
  • Major Thai publications (Bangkok Post, The Nation, Thaiger, Coconuts) — $200-600 per link
  • Industry trade publications — $150-400 per link
  • Global tourism / industry links — $150-500 per link
  • Mixed campaign (10 links across local + national + global, 3 months) — $1,800-4,500 total
  • Ongoing monthly Thailand link building — $800-2,500/month for 5-10 quality links

Browse the link-building service overview or message us for a custom Thailand campaign plan.