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Backlinks for Bangkok Businesses

Bangkok businesses need a different backlink mix from tourism-city businesses. The local pack is more competitive, the corporate audience expects authority signals from established publications, and the keyword competition demands both Thai-language local backlinks and global English-language authority links. Here is how we structure Bangkok campaigns.

Why Bangkok backlinks need local + global

Bangkok competes on commercial-intent keywords with national and international competitors. Local Thai-publication backlinks (Bangkok Post, Thaiger, Coconuts) reinforce the local-relevance signal Google uses for Thailand-specific searches. Global authority links (Forbes, TechCrunch, regional B2B authority sites for the right verticals) lift overall domain authority needed to compete on broader terms.

Bangkok B2B SaaS and corporate services see the strongest returns from this mixed approach. Tourism and retail businesses often weight more local-Bangkok; B2B and corporate weight more global authority.

Bangkok publications we work with

  • Bangkok Post — flagship English-language daily; broad reach; strongest single Thailand-publication signal
  • The Nation Thailand — established English-language publication, B2B reach particularly strong
  • Khaosod English — daily news with Thai-political and societal authority
  • Coconuts Bangkok — younger lifestyle and culture audience, strong on SEA expat readership
  • Thaiger — popular news network with multi-city Thailand coverage
  • Time Out Bangkok — lifestyle, dining, entertainment authority publication
  • Bangkok 101 / BK Magazine — Bangkok-specific lifestyle publication
  • Asia One Thailand — pan-Asia regional publication with Bangkok desk
  • Thailand Tatler — luxury lifestyle, society, hospitality
  • Industry trade publications — Bangkok Business News, Hospitality Net Thailand, Thailand Property, Bangkok-based law and accounting publications

Outreach to these publications is relationship-driven. Editorial teams know our content quality from past placements; turnaround for quality content placements is typically 14-30 days.

Industry-specific outreach

  • B2B SaaS / corporate — Bangkok Post Business, The Nation Business, regional B2B authority sites, vertical industry publications
  • Real estate — Thailand Property, Hipflat, regional real estate publications, Bangkok-specific property publications
  • Hospitality — Hospitality Net Thailand, Hotel Investment Today, regional hospitality publications
  • F&B and lifestyle — Time Out Bangkok, BK Magazine, Coconuts Bangkok, Wongnai (where editorial features available)
  • Healthcare and medical tourism — Bangkok Hospital network publications, regional medical tourism authority sites
  • Education — international school publications, Thailand education sector publications
  • Beauty and wellness — regional beauty publications, lifestyle magazines
  • E-commerce / D2C — Bangkok Post Business, regional e-commerce publications, founder-interview placements

Pricing for Bangkok backlinks

  • Bangkok publication placements (Bangkok Post, The Nation, Coconuts, Thaiger) — $200-600 per link
  • Industry trade publications — $150-500 per link
  • Time Out Bangkok / BK Magazine lifestyle placements — $200-500 per link
  • Global authority links (Forbes, TechCrunch, vertical authority) — $300-1,500 per link depending on placement quality
  • Mixed Bangkok campaign (10 links across local + national + global, 3 months) — $2,500-6,000 total
  • Ongoing monthly Bangkok link building — $1,200-3,500/month for 5-10 quality links