Google My Business Optimisation That Puts You in the Map Pack

We optimise and manage Google Business Profiles (the listing most people still call Google My Business) so they rank for the searches that bring paying customers. That means the right primary and secondary categories, clean citations, fresh Posts and photos, an answered Q&A section, and a review programme that keeps the listing active month after month.

Categories, NAP and the foundations that decide rankings

Your primary Business Profile category is the single biggest on-profile ranking factor, and most listings pick the wrong one. A guesthouse listed as a generic "Hotel" loses to a competitor correctly tagged as a "Resort hotel" or "Beach resort". We audit your category against what actually ranks for your target searches, then set the primary plus the right secondary categories without over-tagging, which can dilute relevance.

NAP consistency — Name, Address, Phone — has to match exactly across your website, Facebook, directories and Thai listing sites. Mismatched suite numbers, old phone formats or three different spellings of your business name tell Google it cannot trust your data. We run a citation audit, fix the inconsistencies and standardise your NAP so every signal points the same way.

Reviews, Posts and Q&A — the activity Google rewards

Review count, recency, rating and your reply rate all feed the algorithm. We build a review generation programme — QR cards, WhatsApp follow-up links, post-purchase prompts — that asks happy customers at the right moment, all of it white-hat with no fake or purchased reviews, which Google detects and which can get a profile filtered or suspended. We also write professional, on-brand responses to every review, including the negative ones, because how you handle a one-star says as much to future customers as the star itself.

Google Posts, the Q&A section and fresh photos keep your listing active and give you extra real estate in search. We publish weekly Posts (offers, updates, events), seed and answer the questions real customers ask, and keep geo-tagged photos flowing, since image freshness and quantity correlate strongly with how often a profile surfaces.

Fighting suspensions and reinstatements

A suspended profile means you vanish from Maps overnight, and the usual cause is a policy trip wire — a keyword-stuffed business name, a virtual office address, a category change that triggered re-verification, or a service-area business set up incorrectly. We diagnose the actual violation rather than guessing, correct the underlying issue, then file a reinstatement request with the evidence Google wants. We also harden compliant profiles in advance so they are far less likely to be flagged in the first place.

Why businesses trust us with their profile

We treat the Business Profile as a lead engine, not a vanity listing. Our KPIs are the calls, direction requests and WhatsApp enquiries the profile generates — the metrics inside your Google insights — not where you sit on a screenshot taken from one location. We report on those numbers monthly so you can see the work translate into actual customers.

Everything is done by hand and to Google's guidelines: no review buying, no fake check-ins, no keyword-stuffed names that get you suspended. If we agree a target and miss it, we keep working at no extra charge until it lands. With 20,000+ orders delivered across 30+ countries, we have reinstated suspended listings and ranked profiles in genuinely competitive local markets.