Google Ads Management That Pays for Conversions, Not Clicks

Every campaign we run is structured so you pay for clicks that have a realistic chance of becoming a call, a WhatsApp message or a sale. The rest of the traffic, the tyre-kickers and the wrong-intent searches, we filter out before they cost you a single baht.

Quality Score and Ad Rank: paying less for better positions

Quality Score is Google's 1-10 rating of how relevant your keyword, ad copy and landing page are to a search. A low score means you pay more per click for a worse position; a high score means you can outrank competitors who bid more than you. We tighten ad groups so each one holds a small set of closely related keywords, write ad copy that mirrors the search term, and make sure the landing page delivers what the ad promised. That alignment is what lifts Ad Rank without inflating your bids.

We watch the three Quality Score components separately, expected click-through rate, ad relevance and landing page experience, because each is fixed differently. A weak landing page experience is not solved by rewriting an ad, and we tell you which lever actually needs pulling.

Negative keywords and match types that stop wasted spend

The fastest way to burn an ad budget is broad-match keywords with no negative list. We build and maintain negative keyword lists at account and campaign level, blocking searches like 'free', 'jobs', 'DIY', 'cheap' or competitor names when they do not fit your offer. We review the actual search-terms report every week, not the keyword list, because that is where the real waste hides.

Match types are chosen deliberately. Phrase and exact match anchor the budget on intent that converts; broad match is only used with a tight negative list and smart bidding once we have enough conversion data to guide it. We never set broad match loose on a new account.

Search, Display and Shopping: the right campaign for the goal

Search campaigns capture people who are actively looking for what you sell, the highest-intent traffic and usually where we start. Display is for awareness and remarketing, showing your brand to people who already visited but did not enquire, at a much lower cost per impression. Shopping is for product retailers, putting your photo, price and store name directly in the results.

We do not mix these into one budget and hope. Each campaign type is measured against its own job, and we shift spend toward whatever is producing leads at the cost you can afford.

Conversion tracking for calls and WhatsApp clicks

A Google Ads account is only as good as what it counts as a conversion. We set up tracking for phone calls, WhatsApp click events, form submissions and key page actions, so the data Google optimises against is real enquiries, not vanity clicks. For Thai businesses this matters enormously, because most leads arrive by WhatsApp or LINE, not email, and an account blind to those events will optimise toward the wrong audience.

Once tracking is clean, smart bidding finally has honest signals to work with, and the cost-per-lead figures we report to you are ones you can trust.

Why run your Google Ads with Backlink Hut

We manage to leads, calls and WhatsApp enquiries, never to clicks or impression counts, and we keep tight, baht-level control of daily and monthly budgets so spend never drifts past what you agreed. You see the same search-terms data and conversion numbers we do.

If we agree a target with you and miss it, we keep working on the account at no extra management charge until it is hit. Combined with 100% human-written ad copy and landing-page content, with no AI filler and no plagiarism, that means the work is done properly and the words actually match what searchers want.