Email marketing with real deliverability

Email is dead in B2C Thailand. Open rates sit at 12-18% versus 40%+ in the US. But for B2B, expat audiences, and abandoned-cart recovery, email still delivers $30-40 in revenue per dollar spent — if the deliverability and segmentation are right.

• List barely growing — under 50 new subscribers per month with no clear lead magnet
• No welcome series — new subscribers get nothing for 30 days then a generic newsletter
• No segmentation — everyone gets the same email regardless of buying stage
• Open rates under 12% even in B2B (good benchmark: 25-35%)
• High unsubscribe + spam complaint rate — your deliverability is decaying
• No cart abandonment / re-engagement automation — leaving money on the table
• Sending from a free Gmail address — destroys deliverability
• No A/B testing — same subject line style for years

Email works best as part of an integrated digital marketing programme where the same lead is nurtured through WhatsApp and content marketing.

• Customer LTV stalls

  without re-engagement nurture, repeat purchase rate flatlines

• Cart abandonment compounds

  70% of carts abandoned; without recovery emails, that's permanent lost revenue

• No top-of-funnel content

  you have nothing to send to lead-magnet downloads

• Sender reputation damage

  bad sending habits trash your domain reputation for years

• Lost B2B pipeline

  long-cycle B2B deals need nurture; email is still the channel for that

• Deliverability setup

  SPF, DKIM, DMARC records configured to keep you out of spam

• List growth playbook

  lead magnets, popups, content upgrades, footer signup

• Welcome series

  5-7 emails over 30 days introducing brand and warming up to purchase

• Cart abandonment automation

  3-email sequence over 7 days, ~20-30% recovery typical

• Win-back series

  re-activate dormant subscribers before they go cold permanently

• Segmentation

  by purchase history, engagement, geography, language

• A/B testing

  subject lines, send times, CTA placement tested monthly

• Monthly performance report

  opens, clicks, conversions, revenue per email

This service is one piece of our full digital marketing services lineup. It works best alongside:

• our digital marketing programme — places email inside the full funnel
• WhatsApp marketing — is the messaging counterpart for Thai-speaking lists
• content writing — produces the email copy that converts

Not sure which combination fits? Get a free audit and we will recommend the smallest engagement that hits your goal.